2016 in Paris, Mr. “W” founded BIUU with designer Baptiste de Biu, art consultant Sebastien Deprez and head of the European market Agustin Diaz, created luxury brand (BIUU) embedded in the “unbounded” aesthetic concept, “BATCAT” as brand label. Through the abstract art expression form, makes the brand more topical and valuable, the brand aims to create a unique original light luxury brand based on the global industrial chain and vision.
BIUU, connecting traditional clothing handicraft and innovative design concept, emphasizes clothing materials and is good at applying new fabric characteristics to design new profile based on ergonomic. Its detail design combined with brand concept perfectly shows brand’s new understanding and definition of fashion.
The whole brand is divided into three collections, interpreting its own understanding of clothing handicraft and fabric from three perspectives.